
Pilar de la Horadada
Spain's southernmost Costa Blanca town with Mil Palmeras and Torre de la Horadada beaches
Welcome to Pilar de la Horadada
Pilar de la Horadada is the southernmost municipality of the Alicante province, marking the border with Murcia. Its 4 km of Blue Flag beaches — Mil Palmeras, Jesuitas, Las Higuericas and Torre de la Horadada — are among the best preserved and least developed on the southern coast. The inland town centre keeps an authentically Spanish feel rarely found elsewhere on Orihuela Costa, while the coastal Torre de la Horadada offers a small marina and a calmer alternative to the bigger Orihuela Costa resorts.
Who it's ideal for
- Buyers wanting a more Spanish feel than typical Orihuela Costa resorts
- Families wanting quieter Blue Flag beaches
- Boat owners (Torre de la Horadada marina)
- Retirees seeking calm, walkable beachfront living
At a glance
- Region
- South Costa Blanca
- Area
- 78.4 km²
- Population
- ≈ 24,000
- Languages
- Spanish, English, Norwegian, German
History & heritage
Independent municipality only since 1986 (previously part of Orihuela). The 16th-century watchtower (Torre de la Horadada) gives the coastal district its name. Modern beach development followed Spain's southern coastal boom from the 1980s.
Lifestyle
Two-speed living: a genuine Spanish town inland (with weekly market, Spanish bars and traditional fiestas) and a relaxed, family-oriented coastal resort with long sandy beaches and a small marina.
Best beaches
Playa Mil Palmeras
Long Blue Flag beach lined with palm trees, full services and beach bars.
Playa de las Higuericas
Wild, dune-backed Blue Flag beach extending toward Murcia.
Playa de Torre de la Horadada
Family-friendly beach next to the marina and 16th-century watchtower.
Playa Jesuitas
Quieter rocky-and-sandy cove popular with snorkelers.
Top things to do in Pilar de la Horadada
- 1.Walk or cycle the 4 km coastal path between the beaches
- 2.Visit the Torre de la Horadada watchtower
- 3.Sail from the small marina at Torre de la Horadada
- 4.Shop at the Wednesday market in the town centre
- 5.Day-trip to Cartagena (35 min) or the Mar Menor (15 min)
Where to eat & drink
Bridges Alicantino and Murcian traditions: rice with rabbit, *caldero del Mar Menor*, fresh fish, and Murcian-style salads.
Where to stay
A handful of mid-range hotels and aparthotels at Torre de la Horadada and Mil Palmeras; large stock of villa and apartment rentals.
Living in Pilar de la Horadada
Healthcare
Schools & education
Transport
Safety
Shopping
Expat community
Property & investment
Market overview
Price range
Rental market
Business opportunities
Agriculture (intensive Vega Baja vegetables), tourism, hospitality, marina services and real estate.
Events & festivals
Fiestas Patronales
Patron-saint fiestas with parades, music, fireworks and bull-running.
Carnaval
Lively pre-Lent carnival in the town centre.
Virgen del Carmen
Sea procession from Torre de la Horadada marina.
Nearby towns
Continue exploring the South Costa Blanca.