Moving to Central Costa Blanca

Moving to Villajoyosa

The chocolate capital with rainbow-coloured fishermen's houses

Villajoyosa (La Vila Joiosa) is a working Mediterranean fishing town famous for two things: the row of brightly painted houses lining its seafront — historically used by fishermen to spot their homes from out at sea — and its 300-year-old chocolate industry, anchored by the Valor factory and museum. Just south of Benidorm, it offers authentic Spanish coastal life with a Blue Flag beach, a real port and prices well below its glamorous neighbour.

Population
≈ 35,000
Climate
Mediterranean · 320 days of sun · avg 19°C
Airport
Alicante–Elche (ALC) — 45 km
Known for
Coloured houses, chocolate, fishing port, Hospital Marina Baixa

Property prices in Villajoyosa

Coloured fishermen's houses in the old town (mostly reform projects), modern apartments along the seafront and at Playa Paraíso, and villas in the hillside urbanisations of Cala de Finestrat fringe and Montíboli.

Property typeTypical price rangeRental (per month)
Old-town houses€120–250k (reform)€900 – €1,800
Seafront apartments€180–450k€700 – €1,400
Villas€400k–1.5M+€1,500 – €4,500+

Strong long-let demand from hospital staff and locals; growing short-let market on the beachfront.

Best areas to live

Walk-to-everything

Town centre

Apartments and townhouses with all daily amenities on foot.

Villa & holiday living

Coastal urbanisations

Detached homes with pools, sea views and easy beach access.

Space & nature

Inland villas

Larger plots, mountain views and excellent value for money.

Schools & education

Public and concertado schools in town; international schools (Lady Elizabeth, Sierra Bernia) within 15–25 minutes by car or TRAM.

Healthcare

Hospital Marina Baixa — the main public hospital for the entire northern Costa Blanca — sits on the edge of town, making Villajoyosa one of the best-served towns for healthcare access.

Getting around & transport

TRAM line 1 (Alicante–Benidorm–Dénia) stops in the town centre; AP-7 motorway 5 minutes; Alicante airport 30 minutes by car.

Safety

Very safe — a tight working town with a strong local identity.

Pros & cons of moving to Villajoyosa

Pros

  • Villajoyosa has a strong, year-round expat community
  • Mediterranean climate with 300+ days of sunshine
  • Established international community and English-speaking services
  • Excellent public and private healthcare access
  • Strong food culture, beaches and outdoor lifestyle
  • Direct flights to most major European cities from ALC
  • Property still good value compared to the French or Italian coast

Cons

  • Long-term rentals can be tight in peak summer
  • Spanish bureaucracy (NIE, residency, taxes) takes patience
  • Some coastal areas feel touristy in July–August
  • Spanish is essential for serious inland integration

Who Villajoyosa suits best

  • Buyers wanting authentic Spain near Benidorm prices
  • Families using the TRAM and Hospital Marina Baixa
  • Foodies and chocolate lovers
  • Long-let investors targeting hospital staff and locals

Want the full lifestyle deep-dive? See our Villajoyosa town guide for beaches, restaurants, things to do and events.

Moving to Villajoyosa — FAQs

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