
Moving to Villajoyosa
The chocolate capital with rainbow-coloured fishermen's houses
Villajoyosa (La Vila Joiosa) is a working Mediterranean fishing town famous for two things: the row of brightly painted houses lining its seafront — historically used by fishermen to spot their homes from out at sea — and its 300-year-old chocolate industry, anchored by the Valor factory and museum. Just south of Benidorm, it offers authentic Spanish coastal life with a Blue Flag beach, a real port and prices well below its glamorous neighbour.
Property prices in Villajoyosa
Coloured fishermen's houses in the old town (mostly reform projects), modern apartments along the seafront and at Playa Paraíso, and villas in the hillside urbanisations of Cala de Finestrat fringe and Montíboli.
| Property type | Typical price range | Rental (per month) |
|---|---|---|
| Old-town houses | €120–250k (reform) | €900 – €1,800 |
| Seafront apartments | €180–450k | €700 – €1,400 |
| Villas | €400k–1.5M+ | €1,500 – €4,500+ |
Strong long-let demand from hospital staff and locals; growing short-let market on the beachfront.
Best areas to live
Town centre
Apartments and townhouses with all daily amenities on foot.
Coastal urbanisations
Detached homes with pools, sea views and easy beach access.
Inland villas
Larger plots, mountain views and excellent value for money.
Schools & education
Public and concertado schools in town; international schools (Lady Elizabeth, Sierra Bernia) within 15–25 minutes by car or TRAM.
Healthcare
Hospital Marina Baixa — the main public hospital for the entire northern Costa Blanca — sits on the edge of town, making Villajoyosa one of the best-served towns for healthcare access.
Getting around & transport
TRAM line 1 (Alicante–Benidorm–Dénia) stops in the town centre; AP-7 motorway 5 minutes; Alicante airport 30 minutes by car.
Safety
Very safe — a tight working town with a strong local identity.
Pros & cons of moving to Villajoyosa
Pros
- Villajoyosa has a strong, year-round expat community
- Mediterranean climate with 300+ days of sunshine
- Established international community and English-speaking services
- Excellent public and private healthcare access
- Strong food culture, beaches and outdoor lifestyle
- Direct flights to most major European cities from ALC
- Property still good value compared to the French or Italian coast
Cons
- Long-term rentals can be tight in peak summer
- Spanish bureaucracy (NIE, residency, taxes) takes patience
- Some coastal areas feel touristy in July–August
- Spanish is essential for serious inland integration
Who Villajoyosa suits best
- Buyers wanting authentic Spain near Benidorm prices
- Families using the TRAM and Hospital Marina Baixa
- Foodies and chocolate lovers
- Long-let investors targeting hospital staff and locals
Want the full lifestyle deep-dive? See our Villajoyosa town guide for beaches, restaurants, things to do and events.
Moving to Villajoyosa — FAQs
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