Business

Restaurant Investment on the Costa Blanca

There are 9,800+ restaurants in Alicante province. The best deliver 14–18% net margins; the median delivers 4–7%; the worst close within 18 months. The difference is rarely the food — it's location, licence, lease and labour management.

There are 9,800+ restaurants in Alicante province. The best deliver 14–18% net margins; the median delivers 4–7%; the worst close within 18 months. The difference is rarely the food — it's location, licence, lease and labour management.

Last updated 1 June 2026

Realistic unit economics

FormatBuild costAnnual revenueNet marginSample location
Beach chiringuito (terrace-focused)€120k–€280k€350k–€900k15–25%Albir, Cabo Roig, Calpe
Mid-market restaurant (60 covers)€180k–€450k€450k–€1.1M8–14%Jávea, Moraira, Altea
Tourist-corridor café€80k–€200k€250k–€600k10–16%Benidorm, Torrevieja center
Premium / chef-led (40 covers)€350k–€800k€600k–€1.4M10–18%Dénia, Altea, Moraira
Take-away / dark kitchen€40k–€110k€180k–€420k12–20%Alicante, urban areas
Specialty (vegan, ramen, etc)€100k–€250k€220k–€550k8–14%Alicante, Albir
The licence is more valuable than the kitchen

Established 'Categoría III' restaurant licences in prime tourist zones trade for €40k–€150k as standalone assets when premises close. If you can buy a premises with a live licence covering hot kitchen + terrace + music, you've saved 6–18 months and €30k+ vs starting from scratch.

Costs to model honestly

  • Rent — typically 8–14% of revenue; over 16% kills the model.
  • Food cost — 28–34% target; 38%+ means the menu or supplier mix is wrong.
  • Labour — 30–38% all-in including social security; tighter in family-run units.
  • Energy — 4–7%, rising; LED + heat-pump retrofits payback in 2–3 years.
  • Marketing — 2–4% direct + the cost of Instagram / TheFork / TripAdvisor visibility.
  • Royalties / management fees — only if franchised or group-operated.
  • Replacement capex — budget 3–5% of revenue annually; under-budgeting here is the slowest-acting killer.

Where independents outperform franchises

Chef-led concepts in residential towns (Moraira, Altea, Jávea, Dénia) with a stable foreign-resident customer base routinely outperform formula concepts on margin. The pattern: 50–80 covers, set lunch menu €18–€25 driving weekday traffic, a-la-carte and tasting menu evenings, 65–75% repeat-customer share by year two.

These businesses sell well to lifestyle buyers later (€350k–€900k typical) on 3–4× EBITDA multiples.

The most common ways to fail

  • Signing a lease before verifying the activity licence covers your concept.
  • Underestimating winter cash burn in tourist-dependent locations.
  • Hiring a 'head chef' on the cheapest salary — talent retention is the moat.
  • Discounting via aggregators (TheFork, Glovo, Just Eat) too aggressively — destroys margin permanently.
  • Failing to register the brand and domain in Spain before opening — opportunistic squatters exist.
  • Ignoring noise complaints — three complaints can trigger licence suspension.

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